Bentonite clay is a natural ingredient that is sourced directly from the earth. Here’s what it can do…
It has a negative charge (anionic), so it attracts positive charged (cationic) products that build up on the hair and scalp, working as a clarifier and detoxifier. Think about bentonite clay like a magnet for product buildup. When you wash the clay out of your hair, you remove all impurities and buildup with it.
Its anionic property also makes bentonite clay effective at drawing out toxins, heavy metals, chemicals, and impurities.
Bentonite clay is also antimicrobial and helps with irritated or flaking scalps, in addition to psoriasis and seborrheic dermatitis.
Bentonite clay contains a mixture of natural minerals that are beneficial for your hair and can encourage hair growth.
It moisturizes, conditions, softens, and reduces frizz.
Bentonite clay encourages curl definition and shine.